I need your recommendations how to untwist the server

Hi my name is Igor and I play Rust. Recently I have leased the server and created the site (forum _ttp://grade.su) with players’ support. I have also booked up advertisements (Google Adwords, Yandex Direct) and I added the server to all possible monitoring systems, but the result is still average. Maybe there are some more effective means of the server promotion?

I look forward to cooperate with other communities for expansion of game opportunities and an exchange of banner advertisements between portals. I would like to gain experience to improve my services in the nearest future.