I see how there are a lot of people that are complaining about rust currently lacking in goals. However I see that the modding community currently has the best time to provide some makeshift goals. Currently the goal of rust is to have the biggest defendable base and being able to crush and competition. But I am currently trying to work on providing the community with a nice little short term goal that could eventually be expanded upon.
My idea is to create a plug-in that allows for alliances to build and create hq that they can then have no building protection zones around them which can then be upgraded through alliance population and upgrade purchases. There would also be “Territories” for alliances to compete over that give economic benefits to those that control them. The end game would be to either be the first alliance to control all territories for 3 days or to be the alliance with most territories, money, and people by a certain date. if you would like to read into more about my plug-in that is currently being developed you can find it here on the magma community forums: http://gomagma.org/community/index.php?topic=281.0