my game keeps crashing when i click play in steam

when i go to load up rust it will not start and will come up with this message please could anyone help???
GameID: 12 (64bit)
Windows Version: 6.3 (Build 9600)
Error Code: 10011
Error Msg: Failed to start the game.
UUID: e4f43a72-f6a7-5b29-f59e-d2b5a0151776
Processes list:
aahmsvc.exe
aisuite3.exe
armsvc.exe
ascservice.exe
asctray.exe
asusfancontrolservice.exe
atieclxx.exe
atiesrxx.exe
atkexcomsvc.exe
avgcsrva.exe
avgemca.exe
avgidsagent.exe
avgnsa.exe
avgrsa.exe
avgsvca.exe
avguix.exe
avgwdsvcx.exe
ccc.exe
cefsharp.browsersubprocess.exe
chrome.exe
classicstart.exe
classicstartmenu.exe
conhost.exe
csrss.exe
dashost.exe
dipawaymode.exe
dwm.exe
easyanticheat.exe
epushortcut.exe
explorer.exe
ezupdt.exe
fuel.service.exe
gamescannerservice.exe
gwx.exe
imf.exe
imfsrv.exe
imftips.exe
installservices.exe
live update.exe
liveupdate.exe
loggingserver.exe
lsass.exe
main.exe
mbam.exe
mbamscheduler.exe
mom.exe
monitor.exe
msi_liveupdate_service.exe
raptr.exe
raptr_ep64.exe
raptr_im.exe
rtkngui64.exe
rust.exe
rustclient.exe
rzklservice.exe
searchindexer.exe
service_kms.exe
services.exe
smartdefrag.exe
smservice.exe
smss.exe
startmenu_hook.exe
steam.exe
steamservice.exe
steamwebhelper.exe
svchost.exe
taskhostex.exe
toolbarupdater.exe
uninstallmonitor.exe
vprot.exe
wininit.exe
winlogon.exe
wmiprvse.exe
wtusystemsupport.exe

yep same here, just posted a thread and hope these devs notice