server help

Hi there i’ve owned Rust for a while now and i am wanting to start my own server with a few friends and password/whitelist it for now, i run steamcmd but i get a no subscription error following this guide

i did some research and i am getting mixed reviews people are saying you cant and have to rent a server (i dont want to do) others say you can and at this link ( it says the dedicated server is open to everyone.

so if anyone could help me that would be great!

And this is what i get if i log in as anonymous

Take out experimental

app_update 258550 -beta validate

Fixed i was being a complete tard… i was still typing PATH with the force install command insted of changing it to my HDD letter >.<