You need to fix it so the servers don’t wipe every week. From my personal experience this is very annoying to myself and the three friends of mine that used to play this game. They have all walked away from the game as it is sort of pointless at the moment. I still love this game but can see how they got to that point.
So in short I think the most important aspect you need to focus on at the moment is whatever is making it necessary for the servers to be wiped all the time or you will lose a lot of customers at this early stage of the game. Having said that every time a server I am playing on wipes I’ve never noticed any more lag etc so I didn’t even think it was necessary.
Anywho that’s just my 2 cents.